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Article updated: 4/17/2013 11:30 AM

Bulls announce 'see red' playoff campaign

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The Chicago Bulls have announced the official launch of "See Red," the team's 2013 playoff campaign, which asks Bulls fans to show their support by wearing red on all home playoff game days.

The Bulls website and all social media platforms including @chicagobulls and Facebook.com/chicagobulls will incorporate the "See Red" theme, and fans will be able to participate in the campaign by tagging supporting tweets and Instagram photos with #SeeRed and sharing photos of themselves wearing red during the playoffs.

The Bulls retail truck will make stops throughout the Chicago area during the "See Red" campaign. Fans can buy "See Red" gear at the retail truck to show their support and meet Bulls' ambassadors. Locations and special offers will be announced through the team's Twitter account @chicagobulls. The first stop will happen today, Wednesday, April 17, outside the Billy Goat Tavern (1535 W. Madison St., Chicago) from 5--6 p.m. Bulls ambassador Bob Love will sign autographs and pose for photos. Fans can also purchase "See Red" gear at Shop.Bulls.com.

Tickets for the 2013 NBA Playoffs, Rounds 1 and 2, are on sale now at Bulls.com, NBATickets.com, the United Center and 1-800-4NBA-TIX. All playoff game dates, times and opponents will be released by the NBA through the media after the regular season has ended.

The Bulls play their final regular season game tonight (Wednesday) against the Washington Wizards.

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