An interview with Jaime Bartoli-Ginsberg, co-owner of Body Werks Physical Therapy Ltd. in Arlington Heights.
Q: Describe your business. What do you do?
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Web address:www.bodywerkspt.com, www.kidwerks.net
A: Body Werks Physical Therapy is a provider of outpatient physical therapy and rehabilitation in Arlington Heights. We facilitate in the care and prevention of orthopedic, work and sports related injuries. Our mission is to provide hands-on patient care with a very skilled staff in a comfortable setting. We treat patients of all ages from children to the elderly population. The business has become a significant part of the wellness community over the last decade.
We have a state of the art facility including computerized video gait analysis which allows our therapists to determine strength and flexibility deficits as well as recommending proper footwear for runners and walkers. We also have the Alter G Anti-Gravity Treadmill which is also used by the Olympic training center and Walter Reed Army Medical Center. The Alter G Treadmill allows patients post-surgery and those with balance dysfunction to walk/run while the treadmill unweights the body. This reduces the impact of walking/running while recovering through the injury or dysfunction.
Body Werks is proud to launch Kid Werks which is a health and wellness program designed to target childhood obesity. The 8-week program includes nutritional guidance, team building activities and exercise training for children 7-14 years old.
Q: What made you start your business?
A: I come from a family of business owners. My grandfather started a famous deep dish pizza restaurant and my father was in business for 40 years. My husband and I always liked the challenge of creating and developing something from the ground up. I also was always involved in team sports and really enjoy the camaraderie of our Body Werks team.
Q: What has been the most difficult obstacle in running or starting a small business?
A: Every day, there are new challenges that arise which includes the recent changes in health care and rising business costs.
Q: What do you enjoy most about operating your business?
A: The people. We would be nowhere without our customers. Patients come to Body Werks two to three times a week so we really get to know and love our patients. Also the staff we have built is wonderful and we all have fun coming to work every day. I believe you have to love what you do in order to be successful.
Q: Is this what you pictured yourself doing when you were young? When you were young, what did you want to be when you grew up?
A: In some way I always imagined doing something like this. I have always loved to help people and to live a healthy lifestyle which carries over into physical therapy.
Q: What keeps you up at night?
A: We are constantly thinking of how to advance the business and come up with new ideas to be on the leading edge of physical therapy. We have great relations with our referring physicians and do our best to keep our patients very satisfied. Most of our marketing comes from word-of-mouth.
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