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Article posted: 2/22/2013 6:00 AM

Homebuilders target specific market segments

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The Napa model is offered at Andare, a 55 plus age-restricted resort-style community that is part of the larger Talamore development in Huntley.

Courtesy of Ryland Homes

The Napa model is offered at Andare at Talamore.

Courtesy of Ryland Homes

Andare at Talamore is designed for those 55 and older, the largest segment of buyers purchasing homes in the suburbs today.

Courtesy of Ryland Homes

With their urban design, rear-loading garages and association-provided yardwork, homes at College Station in Wheaton appeal to young professionals who want to live within walking distance of train stops and shopping.

Courtesy of Airhart Construction

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Under its Centex brand, Pulte Homes is building Sweetwater in Woodstock, a community designed for entry-level buyers and young families.

Courtesy of Pulte Homes

Centex offers entry-level homes at its Sweetwater community in Woodstock.

Courtesy of Pulte Homes

About this Article

Today with the most diverse group of homebuyers ever, one size does not fit all. A variety of buyers comprise today's market — active seniors, empty-nesters, young professionals, singles, young families with children and first-time buyers. And they desire different homes.
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    • The Napa model is offered at Andare, a 55 plus age-restricted resort-style community that is part of the larger Talamore development in Huntley.
    • The Napa model is offered at Andare at Talamore.
    • Andare at Talamore is designed for those 55 and older, the largest segment of buyers purchasing homes in the suburbs today.
    • With their urban design, rear-loading garages and association-provided yardwork, homes at College Station in Wheaton appeal to young professionals who want to live within walking distance of train stops and shopping.
    • Under its Centex brand, Pulte Homes is building Sweetwater in Woodstock, a community designed for entry-level buyers and young families.
    • Centex offers entry-level homes at its Sweetwater community in Woodstock.
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