The new office, opening this spring, will take advantage of the Boulder community's talent base and deep roots in the natural products industry. By the end of 2013, the office is projected to house sales development and account management personnel in addition to category management, assortment analysis, and event & publication management resources. Rickard Werner, vice president of natural sales, will be heading up this new office.

"Tree of Life is deeply committed to the Natural Products Industry, and the creation of a headquarters located in Boulder is the next logical step in our process of developing a world-class Natural Products Industry team," said KeHE President and CEO Brandon Barnholt,

Tree of Life, a division of KeHE Distributors since 2010, has been a leading member of the natural and organic products community since 1972.

"Locating in Boulder positions us right on the pulse of the Natural Products Industry. We will be on the leading-edge of industry trends and this will pay dividends for both our retail customers and suppliers," said Greg Leonard, executive vice president of independent sales for KeHE,

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