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posted: 2/18/2013 1:54 PM

Nike: No plans for Oscar Pistorius in future ads

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  • Workers take down a billboard of Olympic athlete Oscar Pistorius endorsing a product in Johannesburg last week. Nike joined the exodus, saying Monday it has no plans to use Pistorius in future ad campaigns.

      Workers take down a billboard of Olympic athlete Oscar Pistorius endorsing a product in Johannesburg last week. Nike joined the exodus, saying Monday it has no plans to use Pistorius in future ad campaigns.
    ASSOCIATED PRESS

 
Associated Press

Nike said Monday that it has no plans to use Olympic athlete Oscar Pistorius in future ad campaigns after the South African sports star was charged with murder in the shooting death of his girlfriend.

Nike Inc. spokesman KeJuan Wilkins confirmed the shoe company's plans to The Associated Press. He declined to say whether Nike had previously had any plans for Pistorius, or whether it will pull current advertising that includes him.

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Pistorius is a double-amputee who races on carbon-fiber blades and competed in the London Olympics last year. He has been charged with shooting and killing his girlfriend in his South Africa home.

A Nike Internet ad showing Pistorius starting to sprint in his blades with the caption: "I am the bullet in the chamber" has already been pulled.

Wilkins said the wording in the 2007 campaign "was in reference to Oscar's speed and performance on the track. Nike felt it was appropriate to take the ad down from Oscar's website recognizing the sensitivities of the situation."

Pistorius' website, which has been posting statements from his manager and his family, still shows other Nike ads and logos from Beaverton, Ore.-Nike and other sponsors.

One of those, sunglasses maker Oakley, did not respond to a message from The Associated Press on Monday.

However, Peet Van Zyl of Pistorius' management company said Monday that "at this point in time, all sponsors are still on board, and they have given us their commitment towards Oscar, based on the relationships that they have formed with him over the past years." He added that the sponsors "are quite happy to allow the legal process to take its course before they make any other further and formal announcements about it."

Pistorius' agent has canceled the athlete's future scheduled races.

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