Article posted: 2/10/2013 7:05 AM

Wave of expiring stadium name deals attracts attention

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A sign promoting the Los Angeles Galaxy Soccer team appears in a window at the Home Depot Center in Carson, Calif. The home of the Los Angeles Galaxy and Chivas USA could have a new name by the end of the year. The $70 million, 10-year naming rights agreement for the Home Depot Center expires in May, and Jean Niemi, a spokeswoman for The Home Depot Inc., told The Associated Press it will not be renewing the deal.

Associated Press/January 2011

A sign for HP Pavilion, home of the San Jose Sharks, decorates the exterior of the arena in San Jose, Calif. The $47 million, 15-year agreement for the Sharksí HP Pavilion runs out in three years, followed closely by three big ones in 2017: Gillette Stadium in Foxborough, Mass., Qualcomm Stadium in San Diego, Verizon Center in Washington.

Associated Press/May 2009

About this Article

It’s the ultimate status symbol for a company looking to make a splash. It’s a tool for entertaining clients and rewarding employees for a job well done. It’s a statement: We’re here, and we plan on staying for a while. And it’s a valuable revenue stream for teams looking to upgrade their facility, or build a new one altogether. It helps ensure the future of small-market clubs, and increases the advantage of the most profitable teams.
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    • A sign promoting the Los Angeles Galaxy Soccer team appears in a window at the Home Depot Center in Carson, Calif. The home of the Los Angeles Galaxy and Chivas USA could have a new name by the end of the year. The $70 million, 10-year naming rights agreement for the Home Depot Center expires in May, and Jean Niemi, a spokeswoman for The Home Depot Inc., told The Associated Press it will not be renewing the deal.
    • A sign for HP Pavilion, home of the San Jose Sharks, decorates the exterior of the arena in San Jose, Calif. The $47 million, 15-year agreement for the Sharksí HP Pavilion runs out in three years, followed closely by three big ones in 2017: Gillette Stadium in Foxborough, Mass., Qualcomm Stadium in San Diego, Verizon Center in Washington.
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