Dwayne "The Rock" Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for the Milk Processor Education Program.

Associated Press

Ford Motor Co. enlisted talk show host Jimmy Fallon to choose road trip stories for its Super Bowl commercial for Lincoln.

Associated Press

Audi's 60-second ad in the first quarter, with an ending voted on by viewers prior to the game, shows a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king.

Associated Press

A screenshot provided by Tide shows the company's Super Bowl advertisement.

Associated Press

A provided by SodaStream shows the company's Super Bowl advertisement.

Associated Press

"Iron Man 3" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII.

Courtesy of Marvel

Super Bowl XLVII featured a preview ad for "Star Trek Into Darkness."

Courtesy of Paramount Pictures

You didn't have to be a football player to be a part of the action on Super Bowl Sunday. In its Super Bowl ad, Coca-Cola asked people to vote among three groups competing for a Coke in the desert.

Associated Press