New DH calendar
Article updated: 1/30/2013 7:15 AM

Super Bowl advertisers tease viewers

Buy this photo Buy this photo
next prev 2 of 3
   

ASSOCIATED PRESS This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Volkswagen called "Get In. Get Happy."

Gallery Image

ASSOCIATED PRESS This screenshot provided by Gildan Activewear shows the Super Bowl teaser advertisement for Gildan Activewear. In the teaser, an unknown man wakes up wearing furry handcuffs, his face covered in smeared lipstick and looking confused,

ASSOCIATED PRESS This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Kraft's Mio water enhancing drops. Tracy Morgan seemingly curses in the spot introducing him as the spokesman for the drops.

About this Article

Super Bowl advertisers are learning the art of the tease. Supermodel Kate Upton appears in an online Mercedes-Benz video in a low-cut top. An unknown man wakes up with his face covered in smeared lipstick and his hands bound in furry handcuffs in a Gildan Activewear clip. And “30 Rock” star Tracy Morgan seemingly curses in a spot for Kraft’s Mio flavored drops. “Hey, can you say (bleep) on TV?” he says in the spot titled “Bleep.”