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updated: 1/8/2013 2:17 PM

First Midwest Bank picks SCC to manage brand marketing

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Itasca-based First Midwest Bank has picked Chicago-based ad agency Schafer Condon Carter as the agency of record for its retail, commercial and wealth management businesses.

SCC will be responsible for strategic brand planning and identity, advertising, digital & social media, PR and merchandising for First Midwest Bank, the company said in a release. Brian O'Meara, SCC executive vice president and director of marketing, will lead the bank's relationship with SCC.

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"Throughout the agency evaluation and review process, SCC consistently demonstrated a great sense of who we are, how our culture sets us apart in the marketplace and what we intend to accomplish throughout this region," said First Midwest Bank President and Chief Operating Officer Mark Sander.

"All of us on the bank's management team believe that SCC is a great fit for our bank. They understand our organization and we have confidence in their ability to help us consistently grow our lines of business," Sandere added.

The bank plans to launch its new marketing campaign early this spring.

"We're very excited to be part of the First Midwest Bank business team," said SCC President David Selby. "Its customers really believe in it. Its customer satisfaction levels outpace every other bank in Chicago, large and small. Its reputation for community service is excellent. So, while other banks continue to look for ways to add value to their customer relationships, we believe First Midwest will experience tremendous growth across its businesses in the next few years."

SCC's clients includes Beam Global Spirits, Campbell Soup, Chicago Cubs, ConAgra Foods, Giordano's, John Morrell Food Group, Land O'Lakes, National Pork Board, Procter & Gamble, Rotary International, Solo Cup and Terlato.

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