Article updated: 12/12/2012 10:04 AM

Vegas wedding chapels hope to cash in on 12-12-12

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T-shirts advertising the 12-12-12 date sit on display at A Little White Wedding Chapel, Tuesday, Dec. 11, 2012, in Las Vegas. These "once-in-a-century" wedding dates have become more important each year as people increasingly look outside Vegas for nontraditional weddings. Once known as the wedding capital of the world, Vegas' share of the U.S. wedding market has fallen by a third since 2004.

Associated Press

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Preparing for her December 12 wedding day, Bethany Wood of Jackson, Mich., tries on a wedding gown Tuesday, Dec. 11, 2012, at A Little White Wedding Chapel in Las Vegas.

Associated Press

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Las Vegas, land of the quickie wedding, is in the midst of a serious love recession, and chapels in a city accustomed to playing the numbers aren't about to let the latest money-making opportunity pass — Dec. 12, 2012. They are hoping the lure of a wedding license stamped with a once-in-a-century 12-12-12 will help boost revenue. Sin City's share of the weddings business has fallen by a third since 2004 as cities from New Orleans to New York have gotten into the elopement industry.