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Article posted: 12/8/2012 7:37 AM

’The Daily’ doomed by dull content and isolation

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Rupert Murdoch, right, Chairman and CEO of News Corporation, and Eddy Cue, vice president of Apple, attend the launch of The Daily. News Corp. said it will cease publication of The Daily on Dec. 15. News Corp. had hoped The Daily would lure both paying subscribers and advertisers to a digital newspaper that included news, gossip and opinion.

Associated Press/February 2011

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It was too expensive. It lacked editorial focus. And for a digital publication, it was strangely cut off from the Internet. That's the obituary being written in real time through posts, tweets and online chats about The Daily, the first-of-its-kind iPad newspaper that is being shut down this month. The Daily had roughly 100,000 subscribers who paid either 99 cents a week or $40 a year for its daily download of journalism tailored for touch screens. But that wasn't enough to sustain some 100 employees and millions of dollars in losses since its launch.
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