From Taylor Swift's army of empowered young women to the power-drinking party boys who prefer Eric Church, above, and Jason Aldean, country's audience is much different than it was 10 years ago and that's reflected in the awards.
Taylor Swift's popularity has drawn all kinds of new fans to country music.
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Handing out trophies isn't the only mission when country music's biggest stars take the stage Thursday night for the Country Music Association Awards: They'll be reaching out to help those affected by superstorm Sandy. This year's ceremony is also reaching out to a younger-skewing audience with the faces that are helping shift country's fan base.