The Jim Beam visitors center at its central distillery in Clermont, Ky. The $20 million center, called the Jim Beam American Stillhouse, is a replica of a 1930s stillhouse and is three times the size of the distilleryís old tourist center.
Sylvia Smith of Shelburne, Mass., and her husband William at Jim Beam's new visitors center in Clermont, Ky., during a visit to its central Kentucky distillery.
Shelves stocked with Jim Beam products at the central Kentucky distillery's new visitors center in Clermont, Ky. Bourbon distilleries are drawing flocks of fans, and the whiskey makers are building new visitors centers to promote their brands.
Jim Beam master distiller Fred Noe, right, opening a barrel of whiskey at Clermont, Ky., to celebrate the opening of a new visitors center at the distillery. The $20 million center is part of a wave of new or expanded visitors centers at Kentucky bourbon distilleries to cater to growing numbers of tourists.
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A new #20 million visitors center at the Jim Beam distillery is part of a wave of new or expanded visitors centers at Kentucky bourbon distilleries to cater to growing numbers of tourists.