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updated: 10/18/2012 2:17 PM

Oakbrook Terrace-based Geneca aims to make journaling better

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  • The new Joornal app is available free from Oakbrook Terrace-based Geneca.

    The new Joornal app is available free from Oakbrook Terrace-based Geneca.

  • Joel Basgall

    Joel Basgall


Oakbrook Terrace-based Geneca CEO Joel Basgall enjoys journaling. He has shelves full of journals. A lot of executive management and other types of classes encourage journaling, he said. But what did those journals really do for him?

"I never really learned anything from them," he said. "But actually, I knew the answers to some things at least two years before and just didn't realize it."

That is, until now.

His custom software company has created a new free mobile app called Joornal, which helps you keep tabs on different statements quickly and easily. A beta version is available at The mobile app for Apple is available from and for Android from Google Play at An updated version is expected later this month and other versions for business are expected, Basgall said.

"It's tough to pull a lot of data together, especially journals that could have a plethora of data," Basgall said.

Users start by identifying what's most important in the various roles they play at work, home, in their communities or elsewhere. Once users decide on what to track, they use simple metrics, such as smiley, so-so and frowny faces with color for added impact to track their feelings. Once logged in, users can see in seconds who and what needs special focus right now, problematic situations that might require attention soon, tranquil situations that let them relax and be happy, where to make adjustments in time and energy, and behavioral patterns over defined periods.

Basgall asked his team to develop the app based on a few guidelines. He wanted the results of the mobile journal to be quick and easy, something you could do with your device in about 30 seconds, he said.

"As CEO, my role also is to make Genecians (Geneca employees) grow and facilitate an environment where they can create," he said. "And that's panned out as they've used earlier versions of this."

Basgall hopes the free app will help others get a quicker way to journal and to learn from those entries.

"If we can help our clients and other people we know or others we don't even know, then we all will benefit," Basgall said.

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