Predictive media analytics company TrendPointers LLC,, of Northbrook, is now publishing a new "what's next" forecasting metric, the Economic Uncertainty Index.
The EUI provides investment managers and business planners a new leading indicator of macroeconomic sentiment that typically anticipates conventional economic indicators by several weeks. The index tracks sentiment on a scale of Total Positive Sentiment, Total Uncertainty, and Total Negative Sentiment with the EUI as a measure of the shifts in both directions.
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TrendPointers captures the sentiment trajectories from the 24/7 digital media stream and provides context for major economic indicators such as GDP, housing starts, consumer spending, consumer confidence, equities, bonds, economic policies and more. Using predictive media analytics, the data is transformed into predictive insights that drive greater forecasting precision.
"The impact of economic uncertainty, which is now largely man-made, on investment and business planning has increased dramatically as a result of the deluge of new data every day. The need for a true anticipatory measure of macroeconomic sensitivity led to the development of the Economic Uncertainty Index (EUI), which is a composite of core TrendPointers measures," explains Rich Spitzer and Mike Shutty, co-founders of TrendPointers.