Libertyville-based Adalyze Technologies Inc., known for its work with electronic medical records and the social networking site BFFGemz.com, is now expanding in the fantasy sports market that could go international.
The updated version of Fantasy Player Exchange launched last week and is a multisport daily game that allows you to compete against others for free or for cash, legally, using players from any sport in the same game. You can create a team in under five minutes, said Adalyze CEO Gary Dollinger.
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Games start after the beginning of the first game on that day, with a second round of games starting at the beginning of the first game after 6 p.m., with the exception of the free game that only runs once a day. Each day you can choose from any athletes playing on that day. There is no membership fee or other costs to join. Users can play each day in the free game, which they can win cash prizes for first place. Other games on the site have a buy-in amount that correlates to the number of entries and total prizes. Buy-in ranges from $1 to $50, Dollinger said.
The first version of the game, that launched in July, had about 300 members and Dollinger is aiming to get even more this time.
"Considering the fantasy sports market in the United States is around $6 billion with about 20 million players, we would like to get out of that 0.1 percent," said Dollinger. "Additionally, we are looking at the United Kingdom market too, which is around another 8 million players, and none are doing daily fantasy sports yet."
The first version was based on a monthly game concept. From doing beta testing, they learned that users liked the concept but wanted more immediate results. This led to changing the concept to a daily game, Dollinger said.
Dollinger, of Round Lake, and Chief Marketing Officer Jay Dainas of Highland Park also are running a large promotion with ESPN Radio in Philadelphia over the entire NFL season. Philadelphia is a top fantasy sports market in the country, Dollinger said.
"Each week on Sunday our members will get a chance to go head-to-head with the Commish, a fantasy football expert that has his own ESPN Radio talk show. The winner over the entire season wins $1,000," Dollinger said. The Commish is a nickname for Henry Bryk, an ESPN Radio talk show host from Philadelphia.
And thanks to Congress in 2006, fantasy sports is one of the last legal games where you can pay money to win prizes online, he said.
"Since fantasy sports are considered games of skill and not chance, it was explicitly deemed legal in the online gambling laws, whereas poker was deemed illegal," he said.
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