The Google+ "Hangouts" feature launched back in June 2011, providing a forum where up to 10 people -- or, in rare cases, Muppets -- can join for a group video chat. In March, Google debuted about 200 apps meant to enhance the Hangouts experience. There are tools devoted to collaborative business productivity and to multiplayer gaming. But, according to a Google spokesperson, the most popular Hangout app so far has been this one:
"Google Effects" lets you adorn your on-screen image with ridiculous accoutrements. Pirate hats, tiaras, monocles. When you play around with these props, their popularity at first seems intuitive. Pirate hats are awesome. Tiaras are regal. Monocles lend the wearer an air of aristocratic refinement.
The fluidity of the software itself is also stunning: The hats, glasses and facial hair instantly scale to your face and track your image around the screen, retaining proper size and orientation as you lean forward and back or sway side to side.
This is no doubt a vital contribution to the science of virtual mustache wearing. And yes, part of the appeal here is the simple, silly fun. But I sense a more primal, more subconscious explanation for why these effects get so frequently incorporated into people's chats: They help us overcome our innate distaste for video conversation.
The New York Times has reported that video chatting can be effective for targeted purposes such as remote music instruction or long-distance therapy sessions. (Although in the latter case, the mismatched eye contact -- because patients and therapists gaze at their screens, not into their webcams -- was a stumbling block.)
As recently as 2010, though, according to a Pew study, only 23 percent of adult U.S. Internet users had ever tried a video call, conference or chat. This, despite the wide availability of inexpensive webcams. You might figure teens would be early adopters, and in fact 95 percent of teens use the Internet, but a 2011 Pew survey found that only 37 percent of those online adolescents had participated in a single video chat. (Even in households with the highest income levels, the percentage was still less than half.)
Video chatting has been around long enough that you might assume usage would have ramped up significantly by now, if word-of-mouth suggested that people actually enjoy the experience.
The thing is, most folks I know find video chats a drag. Sure, they are useful in select, specific circumstances. Terrific for letting your infant coo and burp at geographically distant relatives. Great for showing off the balcony view from your new apartment to a friend who hasn't yet visited. Helpful in corporate contexts, when an actual face-to-face meeting isn't possible but reading facial cues and body language might help seal the deal.
This last scenario, though, points up the central problem with video gabbing. The business negotiation is a highly formalized interaction, in which the players are acutely aware of their physical postures, expressions and sartorial choices and are careful to moderate them. Who wants to do that when you're shooting the breeze with buddies? It's exhausting.
The beauty of a phone call is that you can be in your underwear, flossing your teeth and no one will know -- so long as you floss noiselessly, which is totally doable with the more glidey brands of floss. You can also roll your eyes, let your jaw gape open in disbelief and mime little yappy-yappy gestures with your hand when your interlocutor won't shut up. Perhaps most important, you can productively multi-task. Go ahead, click open those emails, watch those cat videos and post that tweet -- all while pretending to be an engaged, supportive listener. (It's that much easier and less guilt-inducing to do all this while instant messaging instead of talking via phone. Which is why even the regular telephone call is falling out of favor.)
The early success of Google Effects suggests that digitally augmented, reality-skirting video chats may be dead on. In my own experiments with Hangouts, I've found it strangely reassuring to have the power to decorate my face with a heavy beard, an eye patch or a scuba mask and snorkel. It takes some of the pressure off, in a jokey way -- lets me be less aware of the set of my mouth and the arch of my eyebrows.
When I want to boost my comfort level even further, Google Effects lets me obscure the top half of my face entirely, overlaying the visage of a cartoon dog. Hey pal, talk to the friendly pooch -- Seth is way too hung over to make his face look like he cares about you and your problems.