BOSTON -- Actor David Hasselhoff flashes a dreamy smile and displays a lean tank top-clad torso in giant photo cutouts that his fans apparently can't leave alone.
About 550 of the cutouts were stolen from outside Cumberland Farms convenience stores in recent weeks.
Cumberland brand strategy specialist Kate Ngo says only about 20 remain for the roughly 570 stores in New England and Florida.
The company is using the cutouts in an advertising campaign to sell iced coffee.
Ngo says Cumberland is flattered by the attention its ads featuring "the Hoff" are drawing. She's just asks anyone with a Hasselhoff to keep it safe.
Sixty-year-old Hasselhoff is best known in the U.S. for his work alongside a talking car in the TV show "Knight Rider" and as a lifeguard in "Baywatch."