Though the economy has changed since the Schaumburg Business Association was created in 2001, the organization's new president believes its role remains the same.
"You join because you want to network, promote business, advocate, show commitment and be a part of something larger," Kaili Harding said.
A month into her new job as president, Harding spoke Tuesday to about 100 of the group's members at the association's monthly Good Morning Schaumburg meeting.
She told members she believes the SBA has a bright future, something the association's events coordinator, Betty Cloud, said will happen with Harding as president.
"Her strengths are just overwhelming," said Cloud, who praised Harding's ability to lead and use everyone's talents.
Harding said she hopes to bring businesses that left the SBA in recent years back into the fold, and is committed to listening to membership. Already some former members are coming back, she said.
"I think they realized that they lost something by not being a member of the organization," Harding said.
Harding, who came to the SBA from Whole Foods Market, said she'll work to promote and recognize local businesses, and hold events that need business sponsorships.
She also plans to focus on the legislative affairs committee of the SBA "in light of the upcoming election" and wants the association to be a voice of business to government.
"Together our voice is strong," she said.