Business

DirecTV launches new digital division

Posted May 05, 2012 7:06 am

Associated Press

EL SEGUNDO, Calif. — Satellite entertainment provider DirecTV Inc. has created a new digital division to help it sell more shows and other content over the Internet, and on mobile devices including tablet computers.

The new division will be led by Tony Goncalves, who joined DirecTV in 2007 and has held positions in sales and product management. Goncalves helped secure DirecTV’s partnerships with AT&T and CenturyLink.

DirecTV also said that Paul Guyardo, the company’s head of U.S. sales and marketing, will add responsibilities for both traditional ad sales and sales for the company’s new digital ventures.

Guyardo will take the new title of chief revenue and marketing officer and continue to report to CEO Mike White. Guyardo joined the company in 2005 as executive vice president and chief marketing officer.

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