Experian Automotive launches AutoCheck Elite program

PRNewswire

SCHAUMBURG — Experian Automotive today launched AutoCheck Elite, a new program for automotive dealers that provides information and insights into the market, the vehicles and the people who buy them.

The program enables dealers to make better inventory and marketing decisions, drive the right customers into the dealership and sell more cars.

“A complete understanding of the vehicle landscape can have a positive impact on a dealership’s growth and sales,” said Scott Waldron, president of Experian Automotive. “The AutoCheck Elite program goes beyond vehicle history reporting to provide dealers with a customized view into the competition, vehicle sales and the buyers in their market. Having this full view of the landscape allows them to make better strategic decisions when stocking inventory and marketing to consumers.”

In addition to vehicle history data, AutoCheck Elite dealers can access reports providing in-depth insights into dealer sales performance, vehicle registrations and consumer demographics in their market. Utilizing this information, dealers can evaluate their sales performance against the competition, track sales trends of the most popular makes and models, and better understand the consumers in their market.

AutoCheck Elite dealers can also increase their exposure to in-market shoppers through featured placement in the new AutoCheck.com dealer locator tool, which allows buyers to more easily find dealerships. Additionally, all AutoCheck Elite dealers will receive a host of other features, including access to AutoCheck best practices training, a sales event marketing guide and enhanced showroom materials.

Experian Automotive will be showcasing the new AutoCheck Elite program at the National Automobile Dealers Association Conference, Feb. 3 to 6 in Las Vegas, Booth 2362.