Good Sam, Camping World announce executive appointments

LINCOLNSHIRE — Camping World and Good Sam Enterprises named Jim DeBruzzi as chief financial officer and Zrinka Allen as executive vice president of human resources, social responsibility and communication.

Before joining the company, DeBruzzi was the chief financial officer for Kerasotes Showplace Theatres, one of America’s largest movie theater chains. He was responsible for the company’s accounting, finance, treasury, risk management, reporting and compliance, mergers and acquisitions, human resources and IT. Additionally, he was the key liaison with the company’s private equity partner, senior and institutional lenders, investment bank, legal counsel, audit and tax counsel and the rating agencies.

Allen comes to Camping World and Good Sam with over 20 years of experience in human resources and most recently was the director of human resources for Wolters Kluwer, where she led the development and implementation of key business strategies focused on talent acquisition and development, compliance, diversity/inclusion and social responsibility. As executive vice president of human resources, she will focus on streamlining the company’s employee management systems as well as talent procurement. In her additional role of overseeing social responsibility for the company, she will develop and promote local level initiatives that keep the company and associates focused on giving back, consistent with the charter of the Good Sam Club in 1966 “people helping people.”

“Good Sam and Camping World have always attracted talent of the highest caliber, but this is a whole new level. We are focused on growing the company through precision and experience. As we evolve to the next level we must continue seeking out individuals with proven track records, said Marcus Lemonis, chairman & CEO of Camping World & Good Sam.

“I am confident Zrinka and Jim will be tremendous assets as we continue to build our Company with a focus on profitability and social responsibility,”

The two companies also announced several key promotions:

Ÿ Tom Wolfe to executive vice president of operations for Good Sam. Wolfe has recently served as the CFO for Good Sam Enterprises. In his new position, his primary focus will be on the media business as well as rapidly growing the products and services venture group. Wolfe brings a great deal of experience both as an RV Industry veteran and his understanding of Good Sam’s historical operations. Additionally, he will be tasked with working with Good Sam business leaders to streamline processes, improve operating margins through best practices and SG&A reduction, as well as assisting the business leaders with a clear understanding of revenue and profit objectives.

Ÿ Tamara Ward to chief marketing officer of Camping World & Good Sam. As Chief Marketing officer, Ward’s core focus will be advancing Camping World & Good Sam’s marketing efforts, including expanding its brands, ensuring that the brand promise is clear and executed and assisting the various business leaders in achieving their stated revenue and profit objectives. Ward has been with the company over 22 years.

Ÿ Mike Siemens to president of Good Sam Club, the largest RV club in the world with over 1.3 million members. Siemens will be the leader with the Good Sam Club. His task is to improve the overall experience of the members, bring new benefits to the club and improve the retention and acquisition of RV’ers nationwide. He brings over 25 years experience with the company.