Midwest Real Estate Data debuts “The Thing”

Marketwire

LISLE — Midwest Real Estate Data LLC announced that last week’s successful debut of The Thing, which exceeded projections for customer adoption.

The Thing is an interactive market analytics tool created by 10K Research and Marketing. It utilizes MRED’s property database to provide its customers with instant access to nearly any view of the local housing market, all within an easy-to-use interface.

“I love The Thing,” said Linda Corcoran, of Prudential American Homes in Western Springs. “The graphs are impressive and make it easy for clients to understand market trends.”

The Thing went live on September 13 with more than 45,000 charts being requested during just the first day of availability. In other markets, The Thing may typically generate requests for about 2,000 graphs a day, but MRED experienced spikes of two hundred reports per minute.

“It is a thrill to be providing MRED with the tools necessary to create an organized solution for a complex and varied local housing market,” said Jeff Allen, Director of Research at 10K. “If subscribers are flocking to The Thing and are finding it easy or even fun to use, then we’re doing our job.”

“We are thrilled our real estate professionals have embraced The Thing and recognize the importance of having a deep understanding of the local housing marketplace,” said MRED’s Chief Executive Officer, Russ Bergeron. “Our brokers and agents are now able to communicate information about their markets in an understandable way that is tailored to their own buyers and sellers. This is a market analytics tool that will help our customers do more business.”