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updated: 8/31/2011 8:10 AM

Wheaton company adds marketing to the mix

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Daily Herald Reports

Wheaton-based Bold Steps Inc. announced that it acquired RDP Marketing & Events Inc.

This acquisition provides Bold Steps clients with a comprehensive and integrated set of services typically producing business plans, marketing plans and operational plans.

"Acquiring RDP made sense because marketing is an essential component in the process of helping a company move to the next level, and a lack of effective marketing is often the biggest obstacle to a company's success," says Bold Steps President Rick Erickson.

Bold Steps clients often are businesses that are looking for funding but lack compelling business plans, are buried beneath piles of paperwork due a lack of process automation, or are trying to raise brand awareness but are lacking effective marketing plans. The current client base includes small to medium sized businesses of all types that share some or all of the challenges described above.

Bold Steps Inc. is a consulting company focused on helping local businesses overcome obstacles by developing strategies and related plans, and then joining the businesses in the execution of those plans. Founded in 2009, Bold Steps leverages in-house developed software and processes to help clients eliminate obstacles and boldly achieve their business visions.