Verizon Wireless starts using Facebook

Thinking about picking up a new smartphone but unsure what phone to choose? Verizon Wireless has turned to Facebook to create a series of unique features on the Verizon Facebook page to help fans share information and receive feedback from friends before picking up the latest piece of technology.

By clicking on the “Shop Tips” tab, Verizon Wireless fans can create polls to post on their Facebook walls to quickly receive feedback.

“Shop Tips” also has an “Ask a friend” feature that allows the users to send a message, including specs on a specific product, to their tech-savvy friends to get their thoughts.

And, to make the shopping experience even easier, Facebook fans can click a link right on the Facebook page to go to the Verizon Wireless page to purchase the device.

“Everyone has someone in their group of friends who is the technology expert, their go to person to ask an opinion before picking up the latest technology,” said John Harrobin, Verizon Wireless vice president of marketing. “Using these tools, customers can use a social media platform they are comfortable with to quickly gain insight from friends and share expertise.”

In addition to “Shop Tips,” the Verizon Facebook page has added a fun smartphone glossary. The glossary, created in partnership with Someecards, provides simple, jargon-free, explanations of common Smartphone terms such as 4G, LTE and Apps, in a fun, off-beat, e-card format. Verizon Facebook fans can share the cards on their personal pages.

“This latest effort by Verizon really demonstrates how a brand can take advantage of our platform to create a meaningful and social experience for consumers,” said Carolyn Everson, vice president of global marketing solutions at Facebook.