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posted: 8/20/2011 6:07 AM

Fashion gets mobile with new Snapette app

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Co-founders and Harvard alumni, Jinhee Kim and Sarah Paiji, announced the beta launch of Snapette, an application that enables fashion-savvy women to discover and share photos of in-store products by location and social recommendations.

Snapette is the first mobile fashion application that lets users browse products near their current location, allowing them to easily see what shoes and bags are in nearby stores. Women can also see what's trending globally by viewing what users around the world are sharing from their favorite stores in real time.

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Users launch Snapette from their mobile device, and the app connects them with products through social features and crowd-sourced photos and descriptions that other "Snapettes" have shared. Users can search by brand, store or description, or by what's rated "New", "Near" and "Hot", and share photos and comments with other users.

"While you're out shopping, you can snap and share photos of your great shoe and bag finds, check Snapette to discover what styles are in stores near you, and also see what's trending right now in New York, Paris, Tokyo or anywhere around the world - it's like window shopping right from your phone," says co-founder Kim. "Plus, if you find another Snapette with great style you can 'follow' her and get updated on all her latest fashion finds."

Each user has a "virtual closet" profile page that collects and showcases photos of items they've Snapped, Like and Want, and integration with Facebook and Tumblr allows for easy sharing on these social platforms as well.

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