Adam Moore shown with his sister, Stephanie logged 3,839 miles on his 1987 BMW so he could visit every Chipotle in the state of Colorado. Call it fanaticism or simply dedication, but these are the type of ultra-enthusiastic fans that every restaurant craves.
In this Nov. 2007 photo, Alan Klein, a meteorologist in the Minneapolis area, who created the McRib Locator website to help other McRib enthusiasts track where McDonald's is offering the elusive sandwich, enjoys a McRib.
Ben Skelton, second from left, of Concord, N.C., poses with Katie Harris, marketing director of the Chick-fil-A in West Columbia, S.C. and Britt Sims, owner and operator of the Chick-fil-A in West Columbia, S.C. and the Chick-fil-A cow mascot. Skelton plans for the mascot to be the best man at his October wedding. He worked for the restaurant chain in West Columbia, S.C., before being deployed by the Air Force to Guam. When he returned home, the cow and a spicy chicken sandwich awaited him at the airport.
John Ruck, an 82-year-old retiree in St. Petersburg, Fla., has camped out overnight in Chick-fil-A parking lots 48 times in the past 5˝ years. The first 100 people at the opening of a new restaurant get 52 meal coupons, but Ruck doesn't need them because he gets free food for life and a table reserved for "Mr. John" at the restaurant a couple of blocks from his house. So he gives the coupns to his grandchildren and to workers at the Veteran's Administration.
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They drive thousands of miles. They camp out overnight in parking lots. They create special websites. And they even ask mascots to be in their weddings. They are restaurant super fans -- and restaurants love 'em.