Old Navy marks store remodeling milestone

SAN FRANCISCO — Old Navy plans to debut its 300th remodeled store by the middle of the month as the clothing chain looks to improve its sales and provide a better experience for its customers.

The company, which is owned by Gap Inc., targets budget-conscious female shoppers between the ages of 25 and 35.

Old Navy President Tom Wyatt said in a statement on Monday that the chain's customers are looking for "a fun, convenient shopping experience that showcases our compelling products, all at great prices."

Wyatt said that redesigned stores have resulted in customers spending $1 to $2 extra per store visits.

Some of the components of the store remodelings include light wood, white shelving, wider aisles and lowered racks and fixtures for better store visibility. There is also a play area for children and more workers helping out in dress rooms, which have been moved from the back of the store to the center.

Aside from Old Navy, Gap's other brands include Banana Republic, Piperlime, Athleta and its namesake. Last week Gap reported that its June revenue at stores open at least a year rose 1 percent last month thanks to solid performances at its Banana Republic and Old Navy stores as well as overseas.

The San Francisco company has about 3,100 company-run stores and approximately 175 franchise stores in more than 90 countries. Its stock dropped 25 cents to $18.73 in midday trading.