Meredith buys EatingWell, launches Recipe.com

DES MOINES — Magazine publisher Meredith Corp. said Monday that it has bought EatingWell Media Group and launched Recipe.com, a website and quarterly magazine, expanding its reach in the food media market.

The publisher of Ladies' Home Journal and Better Homes and Gardens did not disclose financial terms of its purchase.

"In acquiring EatingWell and launching Recipe.com, we've added two anchor brands to serve the 75 million American women we engage every month, and the marketers that want to reach them," Chairman and CEO Steve Lacy said in a statement.

Meredith, based in Des Moines, Iowa, said it plans to increase the circulation of the bi-monthly EatingWell magazine to 500,000 from 350,000 by early next year.