advertisement

App-DNA makes Schaumburg its new headquarters

A software development firm that provides products and services to help workers do their jobs has spun off from its British parent and has settled in Schaumburg.

App-DNA separated from London-based Camwood Ltd., a consulting services company, and now has plans to make Schaumburg its North American headquarters, hire more workers here and increase their services worldwide, said App-DNA Chief Executive Officer Mike Welling.

“It's like the child who outgrew the parent. We just wanted to be out on our own,” said Welling, a Londoner who moved to Bartlett a few months ago for the transition.

App-DNA develops software that helps Fortune 500 companies overcome compatibility issues when they switch to new systems, like Microsoft Windows 7. While most companies have their IT teams select and work with the technology, it's often the individual workers who use the new systems on their PCs or laptops and experience how all the apps work, or don't work, together. It's App-DNA's job to ensure everything is compatible. So App-DNA works with global leaders, including Microsoft, Citrix, HP, Dell and others to ensure Corporate America keeps running.

The company recently moved its executive, sales, development customer support and marketing teams to Schaumburg. The office has about 30 workers now and is expected to grow to about 50 by late March.

By 2012, App-DNA plans to have about 300 workers worldwide, including 150 in North America, Welling said.

He's also hoping to achieve about $50 million in annual revenue within the next two years.

“We're taking a gamble, but it's been really paying off,” Welling said.

Surfing: Naperville-based OfficeMax has introduced its Holiday Party Bingo app for iPhone. It works alone or in conjunction with a companion Facebook app to give holiday partygoers the chance to connect around upcoming events and share party photos in real-time. OfficeMax also has a Facebook app called Elfmas Town, where users play holiday games, earn points and exchange them for shopping promotions at the store.

• Plainfield-based StorageByTheBox.com was started by former Oracle executive Phil Murphy, who opened 11 public storage facilities. He started the website, which works with Federal Express, to drop off boxes to you to store things you normally would put in a public storage facility. FedEx then picks up those filled boxes and ships them to Murphy's storage facilities. When you need them back, you log onto the website and let them know, and they'll be shipped back.

• Chicago-based TheJMom.com is a dating site for Jewish singles that gives access to parents. It uses an old-fashioned concept: let mom decide who you will date. From now through Jan. 1, new members can receive free access.

• Northbrook-based PaylessNow.com offers daily deals for dining, entertainment, travel and other services. It also provides the PayLessNow mobile app so users can be notified via their mobile phones about deals in their backyard.

ŸFollow Anna Marie Kukec on LinkedIn and Facebook and as AMKukec on Twitter.