The Los Angeles Lakers' Kobe Bryant once again tops the NBA's list of most popular jerseys, where he has reigned as No. 1 since the start of the 2008-09 season.
The list is based on sales at the NBA Store in New York City and on NBAStore.com since the start of the 2009-10 NBA season through April 2010. Both stores are having record sales years with a combined increase of 20 percent over last year.
Thirteen players competing in the 2010 Playoffs appear on this year's list. The Cleveland Cavaliers' LeBron James remains No. 2 and the Boston Celtics' Kevin Garnett climbed one spot from last year to No. 3. Chicago Bulls sophomore Derrick Rose continues to make a name for himself, coming in at No. 4, while the Orlando Magic's Dwight Howard rounds out the top 5. The Oklahoma City Thunder's Kevin Durant debuts in the top 10 for the first time, landing at No. 9, while the Denver Nuggets' Carmelo Anthony moves from No. 15 to No. 10.
High demand for Los Angeles Lakers merchandise continues, as the team tops the NBA's list of most popular team merchandise. Lakers merchandise has been the most popular among fans for seven out of the last eight seasons. The Celtics remain in the No. 2 spot, where they've been since the start of the 2008-09 season. The Cleveland Cavaliers, the Chicago Bulls, and the New York Knicks round out the top 5.
2009-10 marks the fourth season with adidas as the Official Oncourt Uniform and Apparel Provider of the NBA.